Lech-Lecha: Where Elon Musk Went Wrong


A staggering 11 million people in the US quit their jobs between April and June.



Clearly the shutdown has had a profound effect on what employees expect from the workplace.



The research is showing that generation Z are looking more for alignment of values and purpose than for profit and status.



If life’s a journey, then clearly COVID has forced humanity to question its direction.



Our challenge in life is to firstly know our destination and to secondly understand how to get there.



Elon Musk and Jeff Bezos are spending billions on facilitating man’s journey to Mars.



Why exactly they are doing this is subject to debate.



But one thing is clear, and that is that human beings have an insatiable quest to discover the unknown.



Thankfully, Jewish wisdom has its own take on the journey of humankind.



This message is encapsulated in the very first conversation G-d had with the first Jew.



“Go to you, from your land, your birthplace, your father’s house, to the land that I will show you”.



Two questions immediately come to mind: Firstly, what is meant by “Go to you?” Isn’t a journey about moving beyond “you”?



Secondly, surely the most important component in describing a journey is the identification of the destination. How come there is no mention of this?



The lesson is clear. Life’s journey is about self-discovery.



All journeys are predicated on digging deeper into our infinite selves.



We move beyond our current position by leaving our comfort zones.



We do this by continually making sacrifices on a regular basis.



Our destination cannot be described because it has no name. It is called infinity.



We can only move one step closer at a time.



We do this by continuously aligning our personal interest with the collective good of mankind.



This is the most exciting journey on offer to mankind. All other journeys depend on this journey. And it is freely available to all.