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Controlling The Narrative 

The definition of the word ‘story’ is an account of events as they are connected to each other. Both the 'events' and their 'interconnections' are vital to the accuracy of the narrative. 

A major cause of conflict is either regarding an ‘event’, what exactly happened or if at all. Or related to the nature of the connection between events or perhaps even the sequence. 

A limited understanding of history is due to either plain ignorance or deliberate manipulation of the narrative to suit one's ulterior motives. 

There are times in our lives where we are confronted by people who are so cunning that we fall into the trap of accepting their false narrative, and trying to respond within that framework. 

In the story of Joseph and his brothers, we see a clash of narratives played out. Joseph tells his brothers that they are disingenuous and ungrateful. Judah stands up to the viceroy of Egypt and challenges that account, firmly and unequivocally. 

The challenge between Israel and the world is a clash of narratives. Unfortunately, we have allowed ourselves to be manipulated by that false narrative. Not only by the nature of the interconnection of events, but by the total negation of them. 

When telling a story, one usually starts from the beginning. As the song goes, “Let's start at the very beginning. A very good place to start”. 

It's high time we regain control of the narrative. It’s time we share our story with the world. It is a most miraculous story. It is a story that the world is eager to hear. Especially now! 


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